Our Mission

Unite and educate
the community
against the opioid epidemic

Our focus

R.O.O. started with the purpose of bringing to light the severity of the opioid epidemic locally in the North Texas area through two main efforts:

Hosting the North TX Overdose Awareness Day in August and distributing Narcan throughout the community.

Recent News
2025 North TX Overdose Awareness Day
Once again, on August 31, NTX Overdose Awareness Day, hosted speakers, over 70 resource partners, music, food, balloon art, and a beautiful remembrance ceremony for a crowd of over 500 North Texans who came to unite against overdose and to remember those lost.

Thank you to our generous sponsors, our resource partners, our volunteers and the city and county of Denton. Together we can make a difference.
2025 Event Photos
Denton Chamber of Commerce End Overdose Campaign
The Denton Chamber of Commerce is currently partnering with R.O.O. Reacting to Opioid Overdose for an End Overdose Campaign. Chamber members sign up to get Narcan for their businesses.

At this year's Denton Chamber Awards Banquet, R.O.O. was honored to receive the 2025 Educate Award for their work in equipping the community with tools, awareness, and training to recognize and respond to opioid overdose.
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First Custom Manufactured Naloxone Vending Machine in Texas
R.O.O. in collaboration with Be Well and Naloxone Texas brought the first custom made naloxone vending machine to Rubber Gloves Rehearsal Studio located at 409 E. Sycamore St. in Denton, where free naloxone is available 24/7 helping make our community safer for everyone.
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Addiction does not discriminate—not by race, by gender, by age, by education, or by economics. Directly or indirectly it impacts all of us.

Randy Roland died of a drug overdose in 2016.  In his memory and to help others struggling with drug use and addiction, his family formed a nonprofit.  Using Randy’s childhood nickname, ROO, as an acronym for Reacting to Opioid Overdose, the organization participates in these projects:

North Texas Overdose Awareness Day

Start and promote the North Texas Overdose Awareness Day, which takes place August 31st each year as part of a larger network across the globe.

Saving Lives with Naloxone

Provide Naloxone, the life-saving drug for overdose victims to help save lives and spread information.

Denton Chamber of Commerce End Overdose Campaign

R.O.O. partners with the Denton Chamber of Commerce to end overdose by distributing naloxone throughout the community

The Denton County First Offender Program

The Denton County First Offender Drug Court Program is designed to improve the efficiency of the criminal courts by diverting low-risk, first-time drug offenders to a court-supervised program designed to increase sobriety among drug offenders and reduce the costs to our community. The criminal case is dismissed and eligible for expunction upon successful completion of the program.  FODP began in the 158th District Court of Judge Steve Burgess and is currently held in the 367th District Court, Judge Brent Hill presiding.  R.O.O. participates monthly, providing speakers and Narcan demonstration and distribution to all participants.

Little Free Pantry

A community food pantry located at 903 N. Elm St., Denton, TX. Little Free Pantry provides food and personal items, available 24/7. “Take what you need, leave what you can.”